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Made for the people you sell to.
藏着巧思的标识，为你的客户而生
We take your name apart, find two ideas worth keeping and draw them as one shape, so you can explain your logo in a sentence. Our own name was the first: duo is a pair, duō is 多, more, and one stroke, 一, turns one into the other.
A study of a made-up brand: Lighthouse Learning 灯塔学堂, a tuition centre. Not a client.
Lighthouse Learning
灯塔学堂
Lighthouse Learning is a tuition centre. The name hands us a lighthouse, a light that shows the way, and the tools of learning.
We keep two: a pencil and a lighthouse. Side by side they're two pictures, not one idea.
Where do they rhyme? Both are a tall tower with a point on top. Paint the pencil's bands red and its tip becomes the lamp.
The pencil is the lighthouse: learning that lights the way. It reads on the shopfront and as a tiny app icon.
You need a logo.
We decode your name, find two ideas worth fusing and draw one mark you can explain in a sentence. In English, in Chinese or both, designed together from the first sketch. Three directions, each with the story behind it.
About 3 weeks · 3 directions · 3 revision rounds · full vector pack
You have a logo in one language.
We design the other-language name to match your mark: the same stroke weight, the same contrast, sized so the Chinese doesn't shout over the English, or the other way round. You get horizontal and stacked lockups, and every file for signage, print and social.
About 1–2 weeks · 2 revision rounds · vector files
No Chinese name yet?
We create one with you: five candidates with their meanings, checked by a native speaker for unlucky sounds, for how they read in Hokkien, Cantonese and Teochew, and in simplified or traditional script.
An add-on to either product
A logo has to work for the people who read it. Every design is tested against your market before it reaches you.
Can you explain your logo in one sentence? If we can't, it isn't ready.
Every word and character carries its own meaning. Together they should say something you're glad to repeat.
4 sounds like 死, death. 8 sounds like 发, prosper. We listen to every syllable before you see it.
A name can be fine in Mandarin and awkward in Hokkien, Cantonese or Teochew. We check all four.
Simplified or traditional: the people who read your sign decide, and we ask before we draw.
Set side by side, Chinese characters read heavier. We size two names so neither shouts, and agree which one leads.
A stroke that looks elegant on a shopfront can vanish on an app icon. We test both.
We look for obvious lookalikes in your market before you fall for a concept.
Tell us your name, your customers and where the logo will live. A short questionnaire, then a call.
We sketch directions, each with the story behind it, and show them on a private page.
You pick one. We refine it and set every name you use, in one language or two. Two or three rounds of revisions.
Every file you need: vector logo, lockups, colour and mono versions, ready for your signmaker and printer.
No. We design logos in English, in Chinese, or both. Bilingual work is a strength of ours, not a requirement.
No. Our naming add-on creates one with you. If you already have one, we design it as it is.
Yes. That's the Bilingual Lockup: your logo stays, and we design the other language to match it.
Either. We'll ask who reads your signs and recommend one.
No. Everything happens online: a questionnaire, a call, and a private page where you review the designs.
Yes. Ownership passes to you when the final files are delivered.
We don't promise registration; that's decided by the trademark office. We check for obvious conflicts and can refer you to a trademark agent.
Every project has a fixed price, agreed before we start. Write to us with your name and what you need, and we'll reply with a quote.
Tell us your business name and who you sell to.
hello@duostudio.workWorking with companies worldwide
